by Elsa Jensen | Mar 13, 2015 | Blog-category, Designs, Home Page
The most important part of branding that I have learned is direction. I first began working on a logo and branding for Pizzeria Amore just simply by designing things that I thought looked good but I soon realized that it was difficult to keep working through the rest of my project without a sense of direction and main major element. Once I sat down and established the message that I was trying to convey with the business and the target audience and what they would be interested in, it gave me a major sense of direction and purpose that helped to drive me throughout everything I created from the photography to the video to the website. As a part of that, I decided to share my design and branding inspiration and process at the senior showcase at BYU-Idaho. I think its very helpful to see the process laid out and the basic guidelines for the brand that need to be followed through with the elements. Here’s a small look at that – it’s what I like to call a simplified visual style...
by Elsa Jensen | Mar 9, 2015 | Blog-category, Videos
I just love flowers. It’s only convenient that my best friend is an absolute genius with them. As she’s been at BYU-I studying horticulture and preparing to start her own floral design business, I’ve been having a lot of fun working with her and planning future collaborations. She was kind enough to let me use her for my project for my video production class (you can watch that here), so I decided to use some of the footage to make a lifestyle video of her as we get excited for our future collaboration. Keep a look out for more videos and photos later, but until then, have fun watching this video! Flowers with Jace from Elsa Jensen on...
by Elsa Jensen | Mar 4, 2015 | Blog-category, Home Page, Photos, Things
My dad is a big foodie – he loves all types of food and even more so, he loves cooking all types of food (thank heavens for my mother, who does not like cooking as much). And when we went to Italy for the first time in 2009, my dad became obsessed with his next food adventure – pizza. Not just regular pizza thrown in the oven, but real authentic Italian pizza in a real authentic Italian pizza oven. So for a few years, he saved money to finally buy an authentic pizza oven that came all the way from Italy, and for the last two summers we have been engrossed in the pizza world, inspiring me to feel that the only appropriate way to keep this pizza going is to document the entire process (and use it mercilessly for my senior project). Now Mike doesn’t just make one kind of pizza – he makes them all. Regular pepperoni, bar-b-que chicken, garlic chicken, margherita, Thai chicken (a crowd favorite), spicy buffalo, pesto, and Mexican taco (my personal favorite). It’s always a huge ordeal that takes most of the day – heating up the oven to a substantially hot and burning degree, making the homemade dough (thanks to mama!), cooking, cutting, mixing all of the various foods he uses, and finally making the pizzas. And there’s usually way too much pizza, so with either a gaggle of neighbors and friends over or pizzas to deliver around the block, the food is always shared. It’s become a family event that happens almost weekly, and I’ve decided there’s nothing more fun...
by Elsa Jensen | Mar 3, 2015 | Blog-category, Designs
As a communication student at BYU-Idaho, we have the unique experience of having one of classes in our final senior semesters that lets us showcase our talents and education gained during our years there. For my senior project, I am creating all of the creative branding and collateral for my family’s small pizza delivery business, Pizzeria Amore. I am using this project to show all of the things that I have learned and developed while I was in the Visual Communications department, like photography, videography, web design, and of course graphic design. As I’ve been working on this project, I’ve learned that the most important part of a branding and design is the actual logo and design direction – I had a really great time drawing inspiration and putting together different logos and color schemes. It was really difficult to choose just one logo, but you’ll have to stay tuned for more branding and pieces of my...
by Elsa Jensen | Feb 13, 2015 | Blog-category, Home Page, People, Photos, Weddings
One year ago, I set out to Oakdale, California for my very best friend’s wedding. Not only was it a glorious day to be a part of and be in, it also jump started my experiences in photographing and filming weddings. It is, what I believe, the reason that I gained wedding recognition and I am ever so grateful to my dear friend and her husband for asking me to start with their wedding. It was a beautiful wedding at the Oakland LDS Temple in Oakland, California, and I loved the beautiful place that it was. We also stopped to do some bridals the day before in the beautiful barely blooming almond tree fields in Oakdale, California. In memory and recognition of that day, I feel its only appropriate to share these pictures (they do hold some of my most favorite pictures ever, after all). Happy one year anniversary Boltons! ...
